The huge shifts in behaviour witnessed over the last 12 months are now permanent, and are set to accelerate even faster,” said Nathan McDonald, Co-founder and Group Chief Executive, We Are Social. “We are seeing rapid changes in culture, the economy and society more broadly. Digital 2022 indicates that the platform’s reach increased by 7.3 percent (60 million users) in just the past 90 days, taking TikTok’s worldwide ad reach amongst audiences aged 18 and above to roughly 885 million. Meanwhile, TikTok’s ad audience also continues to grow at a rapid pace. Instagram has overtaken Facebook to claim second place in the worldwide rankings with 14.8 percent of global internet users identifying Instagram as their favourite platform, compared to 14.5 percent for Facebook. WhatsApp tops the rankings of the world’s “favourite” social media platforms, with 15.7 percent of working-age internet users choosing the messenger app as their favourite social platform. If brands and organizations want to remain relevant, they will need to digitize and implement a social commerce strategy,” added Lower. In a time when social distance regulations and non-essential business closures impact businesses everywhere, social commerce is often one of the only ways for brands to stay open and connected with consumers.
“The pandemic has brought to light how social media is intrinsically intertwined with how we live, work, operate, and shop. The company’s latest numbers reveal that more than 560 million Facebook users now see ads in Marketplace each month, and 187 million Instagram users see ads in Instagram’s Shop tab. Social commerce continues to manifest its importance in Meta’s advertising data. Facebook remains the world’s most used social platform, followed by YouTube and WhatsApp. Through the data we glean from our Digital 2022 report, we will help guide our customers to the right social media platform for each audience.”Īs social media user growth increases, people say they are spending more time on social media each day than they did the previous year, at 2 hours and 27 minutes. “I am excited to see how brands evolve with social trends as they leverage their platforms to be advocates and community builders. “As we see the number of social media users continue to grow, it’s clear that social will continue to be where organizations build communities and engage directly across all demographics-tailoring their message and approach based on the audience they are trying to reach,” said Maggie Lower, CMO of Hootsuite. The number of social media users is now equivalent to more than 58 percent of the world’s total population. There are now 4.62 billion social media users around the world, representing growth of more than 10 percent (424 million new users) since this time last year. With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards. Vancouver, BC - JanuHootsuite, the global leader in social media management, and We Are Social, the socially led creative agency, have released the Digital 2022 report, their latest annual report that highlights the most notable global findings on digital trends and social media. Digital 2022 shows significant increases in social media users over the past 12 months
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